Let’s Split streamlines expense-sharing. Sync transactions, split costs, and request payments effortlessly. Repay within the app, money deposited directly to your account. Targeting Canadian smartphone users aged 18-45 who often use credit cards for group purchases. Our goal: a captivating, relatable story highlighting Let's Split's unique features. The videos was used throughout social marketing campaigns radiating a friendly, youthful, and humorous tone.