Thekabook
Launch Video
Credits
Rishabh : Design, Animation
Thekabook app empowers contractors in construction with an intuitive interface. Our video targets India's contractor niche, showcasing ease of civil work and attracting investors. We aimed for an impactful demo, emphasizing trust, friendliness, and credibility. The video seamlessly integrates across platforms, driving both product adoption and investor interest.
To connect better with the local audience, we introduced Rajesh, a relatable character who serves as the bridge between contractors and Thekabook. Rajesh, akin to a trusted friend, understands construction challenges and guides contractors toward best practices. Through an engaging narrative, we demonstrated how Thekabook resolves contractors' struggles effectively.